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TOYOTA BARISTA | Toyota motor
-A global campaign with the goal of enhancing awareness about Toyota's advanced "high-performance hybrid technology system.
-Produced a viral video and a dedicated website showcasing the amount of regenerative energy generated during a lap at Le Mans Circuit, demonstrated through the equivalent number of breakfast sets that could be cooked.
-The video garnered over 3 million views on YouTube, reaching audiences in 212 countries, and was featured in 181 media outlets.
-The video was translated into multiple languages and utilized by dealers as a promotional tool for hybrid cars.
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