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LEGO JAPAN | ADULT LEGO
-In the past few years, there has been a rise in the popularity of soothing content, and more adults are interested in dedicating additional time to their hobbies.
-Furthermore, the Covid situation has allowed numerous individuals to
re-explore ways to enjoy their personal time through entertaining and imaginative activities that can be pursued within the confines of their homes.
-For the first time in Japan, we created a campaign both online and offline centered around the concept of "Adult LEGO."
This featured a diverse range of premium LEGO products designed to match the preferences of adults.
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